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Jun 25, 2015

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Category: Culture, For Fun, Lifestyle, Media, Sponsorship, Sports Marketing, Television

Are Summer Basketball Tournaments For Real?

As we are squarely in the middle of the sports dead period that occurs from mid-June to early August, fans look to less-conventional places to get their live sports fix. One such place is “The Basketball Tournament” or TBT. The five-on-five tournament, which crowned its first champion in 2014, is an open-application, single-elimination basketball tournament Read more...

Jun 5, 2015

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Category: Advertising, Digital, Sports Marketing, Technology

Does An NFL Livestream Mean The Death of Cable?

The recent deal between Yahoo! and the NFL, which allows Yahoo! the rights to the first ever NFL online live stream, comes with an equal amount of excitement, intrigue and apprehensiveness as advertisers around the world wonder just how effective commercial marketing can be for the Jaguars-Bills contest this coming October. Prior to this groundbreaking Read more...

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