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Oct 22, 2014

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Category: For Fun, Sponsorship, Sports Marketing

Five of the UFC’s Most Marketable

Mixed Martial Arts is seen by many as one of the fastest growing sport in the world. It’s also a virtually untapped market, with endless sponsorship opportunities. And within MMMA, UFC is by far the biggest brand. Through their partnership with Fox, UFC has cranked up their number of events each year. However, this expansion Read more...

Oct 21, 2014

Comments: 0
Category: Culture

We Were There // Head of the Charles Regatta

I’m originally from the east coast of Massachusetts, and when I started talking about this year’s Head of the Charles Regatta, I wasn’t surprised when a lot of my Midwestern colleagues didn’t know what I was talking about.  The sport of rowing isn’t very popular in this area, and so I thought I would take Read more...

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